What to consider in a venue if you have a product launch event?
Product Launch events are considered very important because they are the beginning of a crucial relationship between the press & the company. It’s extremely important to make sure that the press gives the launch a thumb-up. For the event is the start of setting a product on the global stage, make sure it goes well and is very well received.


Factors to Consider Prior to Picking a Venue


Venue Capacity

The capacity of the venue is extremely important, choose the venue that makes sure it has the best space and person capacity for expected attendees. If you chose a very large venue, the product will seem not attractive which is definitely not what you want. However, if you chose a venue smaller than the expected number of attendees, the critics will start to hunt your product down although you never needed that in the beginning.


Venue Location

If the venue is in a place that is hard to be found, -trust me- you’re in big trouble. Make sure your venue is a place that is easy to be reached as the ease of access to the venue plays an important rule in the acceptance of your event as an overall.


Refreshment Capability

Although it may seem like a minor detail, these overlooked concerns cause major problems. You have to make sure that if the venue you have chosen doesn’t serve catering or refreshments on site, you have a replacement in hand to avoid this unwanted situation.


Tech Equipment

If your product launch needs tech equipment, you have to make sure that everything is in place in the venue or ensure you set everything up prior to a different provider to avoid any kind of lateness of presentation. Such small details just cause disasters when they are overlooked.

Contact us at Hoxton Arches today for your next product launch event in London.